In Japan, there has been a significant increase in the number of customers who choose to use Anime cartoons in their corporate brand TV advertising campaigns. Currently, anime animation used for media campaigns is becoming more popular in Japan because it is particularly attractive for young demographic segments (10 – 29 years old). In this article, how Japan’s leading anime industry can be exploited to create powerful Marketing solutions will be revealed.
Not only in Japan but anime is also popular all over the world For young people in Japan, Anime is a very familiar part of their daily lives. According to the most recent study by Dentsu, 64,3% of customers in the group of 20- to 29-year-olds say they are interested in Anime, while the corresponding numbers of people aged 15-19 are 72, 4%.
Anime’s effects are not limited to young people in Japan. In recent years, Japanese anime cartoons have achieved great success in the global market. The popularity of overseas Japanese animation is at the highest level of all time. For example, according to the most recent study in 20 countries and territories outside Japan, of the 6,600 respondents, 34% said Anime and Manga were their favorite things in Japan.
However, although Japanese Anime is popular, the number of businesses using Anime for Marketing campaigns in foreign markets is still quite modest. In particular, for marketing managers who are aware of the challenges associated with developing customer bases in young demographic segments, it is probably worth considering the use of Anime. When considering a vision in the future, Anime has the ability to attract more and more of the general audience, potential Anime to become a Marketing solution.