Downside of Japanese Billion-Dollar Anime Industry

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Jul 132019
 

The world-class anime series like Sailor Moon, One Peace or Pokémon have brought in more than $ 19 billion a year in revenue for the industry in the period 2002-2017.

However, the strong development of the Japanese anime industry hiding hidden reality is worrisome: many animators behind the magic attraction on the screen are empty. They face working conditions that can lead to exhaustion and even suicide.

However, the strong development of the Japanese anime industry is hiding the worrisome reality. Many animators behind the magic attraction on the screen are empty. They face working conditions that can lead to exhaustion and even suicide.

Shingo Adachi, a famous Japanese painter, said the shortage of manpower in this industry is a serious problem today. He said the lack of talent is a serious problem going on. With nearly 200 animated TV series produced in Japan every year, there are not enough skilled animators to make such a large number of movies. Instead, studios must rely on freelance artists, they are paid according to the product, not the monthly salary. Because passion they are willing to accept cheap pay.

The intermediate artists are paid about 200 yen for each picture. This rate of pay is not bad if every artist can draw 200 drawings a day, but every anime drawing can take more than an hour. That’s not to mention paying attention to other details that must be changed when the movie is shown in Western countries, such as food, architecture, landscapes.

In addition, conditions for working in the anime industry are also extremely stressful. Anime artists often fall asleep at their desks because of exhaustion. Henry Thurlow, an American anime painter who lives and works in Japan, said he had been hospitalized many times because he sat on his desk for too long.

Madhouse’s film studio, based in Tokyo, was recently accused of violating labor laws because it forced employees to work nearly 400 hours a month and for 37 consecutive days, without a day off. The suicide of a male anime artist in 2014 in Japan was considered due to work pressure after investigators found that he had worked more than 600 hours in the month before committing suicide.

The Prince of Tennis Untold Story

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Jun 252019
 

Prince of Tennis is a very attractive sports anime revolving around the passion of tennis by the talented Echizen Ryoma. A surprise announcement was announced at TeniPuri Festa 2016 ~ Kassen ~ event on Sunday. The announcement stated that a new Prince of Tennis anime project is in progress.

This is information confirmed by Takeshi Konomi, the author of the original manga. Takeshi is participating in the film as a production director for this new anime project.

The film is an unprecedented 3-month story between the story of the first Prince of Tennis manga and The Prince of Tennis II series. What is told in the movie is completely different from the story in both manga series.

The release date of this Prince of Tennis version has not been announced yet. However, the original manga author made many fans curious about the message that it would be a great movie. It will be beyond your expectations so please look forward to it!

Takeshi posted The Prince of Tennis manga in Weekly Shonen Jump magazine from 1999 to 2008.

The story takes place in a middle school in Tokyo revolving around the young Ryoma Echizen, a tennis genius who recently joined Seishun Academy or Seigaku. Seigaku is a famous student who has a very strong Tennis Club in the area with talented players. Ryoma quickly defeated his seniors after going to school to win a place in the official lineup. In the process of pursuing my final goal of leading the Tennis High School Championship, the team members met many new opponents, training themselves to improve themselves. Ryoma also gradually developed his own style of play and realized what the sport meant to him.

The manga once inspired a TV anime, 2 movies, 1 live – action, and many other hit products. The Prince of Tennis II manga series was later published in Jump Square in 2009.

Potential of Anime for Marketing

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May 192019
 

In Japan, there has been a significant increase in the number of customers who choose to use Anime cartoons in their corporate brand TV advertising campaigns. Currently, anime animation used for media campaigns is becoming more popular in Japan because it is particularly attractive for young demographic segments (10 – 29 years old). In this article, how Japan’s leading anime industry can be exploited to create powerful Marketing solutions will be revealed.

Not only in Japan but anime is also popular all over the world For young people in Japan, Anime is a very familiar part of their daily lives. According to the most recent study by Dentsu, 64,3% of customers in the group of 20- to 29-year-olds say they are interested in Anime, while the corresponding numbers of people aged 15-19 are 72, 4%.

Anime’s effects are not limited to young people in Japan. In recent years, Japanese anime cartoons have achieved great success in the global market. The popularity of overseas Japanese animation is at the highest level of all time. For example, according to the most recent study in 20 countries and territories outside Japan, of the 6,600 respondents, 34% said Anime and Manga were their favorite things in Japan.

However, although Japanese Anime is popular, the number of businesses using Anime for Marketing campaigns in foreign markets is still quite modest. In particular, for marketing managers who are aware of the challenges associated with developing customer bases in young demographic segments, it is probably worth considering the use of Anime. When considering a vision in the future, Anime has the ability to attract more and more of the general audience, potential Anime to become a Marketing solution.

In addition, compared to Anime and anime series TV shows, 3 minutes is not too long, viewers can watch the three-minute animation many times if they want and share it on media platforms society. For social media users with friends who share content like that, it’s easy for them to watch the Anime for only 3 minutes.

Hollywood Your Name Anime Remake

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Feb 222019
 

Hollywood is planning to remake Your Name – a popular Japanese anime. The movie’s main character will be a country girl and a boy in Chicago. The product received a lot of expectations from audiences in general and those who loved Japanese anime in particular.

Your Name is a romantic and fantasy anime famous in Japan and Asia. It is a story about a rural high school girl who had a body swap with a male student living in Tokyo when the comet was about to reach the Earth in the next millennium. Launched in 2016, the film has become a box office phenomenon in Japan as well as many other countries in the world. Not only that, Your Name also received countless compliments from domestic and international critics.

In the upcoming American film version, all Japanese elements will be “Americanized”. The content of the film will be a swap of souls between a Native American girl (still living in the countryside) and a Chicago boy. Both of them will have to find each other and rescue their world from the impending disaster.

Three studios are responsible for producing Hollywood Your Name Remake Version, Toho, Paramount and Bad Robot. Also, the director is Marc Webb. Webb is famous for his romantic film 500 Days of Summer and two products from The Amazing Spider-Man blockbuster series.

Earlier, original author Makoto Shinkai did not seem very interested in the remake of Your Name. However, he was very excited with the name Marc Webb. Shinkai once shared on Twitter that I was happy when Marc Webb was appointed the director of Hollywood Your Name remake version. He is also the favorite director of the Japanese author. He hopes that Your Name will not be inferior to other works. Shinkai revealed he had secretly honored Marc Webb’s 500 Days of Summer in Weathering With You, a movie that will debut this year by Makoto Shinkai. The author of Your Name also hopes everyone will wait for a remake if they love Marc Webb’s movie.